I set out to create a blog for small local business that want to learn about advertising. Who cares what coca cola did with $20 million? You want to know what Joe at Joe’s tire shop did for $1,000 and how he made it work and grow his business.
I have been selling local advertising for about 5 years and I am a sales manager at a local TV station. I have sold Billboards, Television, Cable, and every form of digital advertising you can imagine. Some worked unbelievably well and others did not, but fortunately for you, I have made those mistakes already and want to share why they did not work.